Without any familiarity with MCI’s rigorous testing procedure
79% of consumers (food purchasers and food preparers) indicated that products displaying the Seal of Excellence would very likely/somewhat likely influence their purchase decision.
After respondents were briefed about the rigorous testing performed by the Master Chefs’ Institute, 89% of consumers confirmed that the MCI seal on a product would substantially influence their purchase decisions.
REQUESTING FURTHER INFORMATION?
We would be happy to share the details of both surveys with manufacturers of high-quality -branded foodservice and retail products.
If you are interested to learn more about MCI's testing and seal of excellence programs and Chefs’ Roll marketing and sales support, please email chef Ferdinand Metz
directly or use the contact section below.