The Master Chefs’ Institute goes Retail

MCI
January 16, 2023
Many of our food service clients’ products have also established a significant presence in the retail market, which prompted our initiative to commission a national consumer survey, revealing a substantial purchase influence for products displaying the Master Chefs Seal of Excellence.

After being informed about the seal, 89% of consumers confirmed that it would substantially influence their purchase decisions as shown below.
MCI
MCI