

The MasterChef’s Institute partners with Chefs Roll to offer comprehensive and unique product and marketing support
Chef's Roll is well positioned to produce and provide brand and product awareness to chefs and foodservice professionals worldwide. We do so through curated, in-house designed programs, allowing our audience to be educated on innovative and top-quality brands, products, ingredients, and equipment. With the power of film, storytelling, and social media, our content is seen by an in-demand target audience of millions, including chefs, foodservice operators and consumers.
The Master Chef test itself is rigorous and systematic, evaluating a product by utilizing anywhere from 140 to 4,000 test points. Products are compared to Certified Master Chef standards, considering factors including taste, texture, aroma, applications, versatility, and product claims. Results are compiled into a comprehensive report, with more in-depth analysis and metrics not always evident to the product manufacturers. The Master Chefs’ Institute testing, and Seal of Excellence program have enhanced the product appeal of many national and multinational companies and its value was most recently enhanced by a consumer survey, indication a high 88% purchase influence for products that have earned the Seal of Excellence.
The seal isn’t just a one-time thing, it’s a commitment to maintain the standards of quality, thus earning the clients’ and public’s trust. Products that qualify for the seal can display it on packaging, in advertisements, media platforms and brochures based on a customized licensing agreement, usually lasting for 5 years.

About Us
The Master Chefs’ Institute is dedicated to upholding the highest standards of culinary excellence. Our Certified Master Chefs® test and evaluate foods, beverages, and equipment and award the coveted Master Chefs' Seal of Excellence only to those products that meet our stringent quality standards.
What Is A Certified Master Chef®?
The title of Certified Master Chef is the industry’s highest professional designation earned after a 10-day intense testing and only 74 chefs can claim this status today. We are honored that 10% of the Certified Master Chefs in America are associated with the Master Chefs’ Institute.

Recognizing excellence

190

120

Certified Master Chefs® on our team
OUR PROCESS
Our panel of Certified Master Chefs conducts blind and open testing in professional kitchens and labs under real life conditions, evaluating quality and performance against comparable competitive products. Every product tested receives a comprehensive report detailing all findings and indicating if the product has qualified for the Master Chefs’ Institute Seal of Excellence.
OUR SERVICES

The Master Chefs’ Seal of Excellence
The Master Chefs’ Seal of Excellence is awarded to products that have achieved the Master Chef standard of quality.

The Master Chef Report
Shows exactly how your product measures up on a wide range of testing parameters.

Product
Testing
Receive invaluable feedback and recommendations from the world’s culinary experts.

Advisory
Services
Get advice and assistance based on extensive culinary experience and foodservice expertise.

International Outreach
Receive expert guidance on how to successfully launch product or marketing initiatives internationally.
MEET
OUR NEW
ASSOCIATES
MASTER CHEFS
We are honored to welcome these Certified Master Chefs to the Master Chefs’ Institute.

Brian Beland
Brian Beland
Certified Master Chef
Executive Chef Director of Food and Beverage, Country Club of Detroit

Jonathan Moosmiller
Jonathan Moosmiller
Certified Master Chef
Executive Chef, Southern Hills Country Club

Daryl Shular
Daryl Shular
Certified Master Chef
Executive Chef, Atlanta Athletic Club
Master Chefs' Institute is dedicated to preserving the highest standards of culinary excellence

SEAL OF EXCELLENCE
The Master Chefs’ SeaI of Excellence signifies that your product has achieved the Master Chef standard of quality.
- Your company receives invaluable feedback and recommendations from the world’s culinary experts.
- The Seal tells chefs and consumers that credible, independent experts have evaluated and certified your product.
- Your product stands out in a competitive marketplace as superior in quality to the competition.
- The Seal can be used in your marketing efforts.