It gives us great pleasure to announce the formation of a new, dynamic partnership between Chef’s Roll and the Master Chefs’ Institute. This partnership will offer current and future clients its full-service product testing and Seal of Excellence programs in addition to our wide-reaching marketing and social media approach, photo and film production capabilities, and a chef community of over 2 million followers across our various platforms.

Chef's Roll is well positioned to produce and provide brand and product awareness to chefs and foodservice professionals worldwide. We do so through curated, in-house designed programs, allowing our audience to be educated on innovative and top-quality brands, products, ingredients, and equipment. With the power of film, storytelling, and social media, our content is seen by an in-demand target audience of millions, including chefs, foodservice operators and consumers.

The Master Chef test itself is rigorous and systematic, evaluating a product by utilizing anywhere from 140 to 4,000 test points. Products are compared to Certified Master Chef standards, considering factors including taste, texture, aroma, applications, versatility, and product claims. Results are compiled into a comprehensive report, with more in-depth analysis and metrics not always evident to the product manufacturers. The Master Chefs’ Institute testing, and Seal of Excellence program have enhanced the product appeal of many national and multinational companies and its value was most recently enhanced by a consumer survey, indication a high 88% purchase influence for products that have earned the Seal of Excellence.

The seal isn’t just a one-time thing, it’s a commitment to maintain the standards of quality, thus earning the clients’ and public’s trust. Products that qualify for the seal can display it on packaging, in advertisements, media platforms and brochures based on a customized licensing agreement, usually lasting for 5 years.
This new partnership between Chef’s Roll and the Master Chefs’ Institute will supercharge our ability to continue identifying and working with only the highest quality products. Look out for more content featuring MCI-approved products coming soon.

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