BUFFALO (November 1, 2006) - Rich Products Corporation, one of the world’s premier family owned food companies, announced today that their Niagara Farms™ Premium Blended Whipped Topping has been awarded the prestigious Master Chefs’ Institute "Seal of Excellence".

The Master Chefs’ Institute Seal of Excellence was designed to evaluate and test food, equipment and beverage products and to recognize those that have achieved the Master Chef level of quality.

“The Master Chefs’ Institute Seal of Excellence represents the quality and integrity that instills confidence in purchasing decisions. It is our goal to provide a valued service to the industry and to establish the Seal of Excellence based upon credibility and uncompromising standards,” stated Ferdinand E. Metz, Certified Master Chef and managing partner.

“Master Chefs’ Institute congratulates the entire staff of Rich Products on having developed a truly outstanding product. After conducting more than 120 tests, Master Chefs’ Institute found Niagara Farms™ Premium Blended Whipped Topping to far exceed its competition in stability, taste and overall quality,” added Metz.

Niagara Farms™ Premium Blended Whipped Topping offers operators a great tasting dairy product with the convenience of an easy-to-dispense-from and ready-to-use pastry bag. The non-propellant format delivers considerably higher yield than most aerosol cans.

Rich Products Corporation is a family owned foodservice business operating since 1945. The food manufacturer distributes more than 2,300 products in approximately 85 countries around the world.

For more information about Niagara Farms™ Premium Blended Whipped Topping, please visit www.rich.com. More information about the Master Chefs Seal of Excellence can be found at www.masterchefs-llc.com.