The MasterChef’s Institute partners with Chefs Roll to offer comprehensive and unique product and marketing support
Chef's Roll is well positioned to produce and provide brand and product awareness to chefs and foodservice professionals worldwide. We do so through curated, in-house designed programs, allowing our audience to be educated on innovative and top-quality brands, products, ingredients, and equipment. With the power of film, storytelling, and social media, our content is seen by an in-demand target audience of millions, including chefs, foodservice operators and consumers.
The Master Chef test itself is rigorous and systematic, evaluating a product by utilizing anywhere from 140 to 4,000 test points. Products are compared to Certified Master Chef standards, considering factors including taste, texture, aroma, applications, versatility, and product claims. Results are compiled into a comprehensive report, with more in-depth analysis and metrics not always evident to the product manufacturers. The Master Chefs’ Institute testing, and Seal of Excellence program have enhanced the product appeal of many national and multinational companies and its value was most recently enhanced by a consumer survey, indication a high 88% purchase influence for products that have earned the Seal of Excellence.
The seal isn’t just a one-time thing, it’s a commitment to maintain the standards of quality, thus earning the clients’ and public’s trust. Products that qualify for the seal can display it on packaging, in advertisements, media platforms and brochures based on a customized licensing agreement, usually lasting for 5 years.
The Master Chefs’ Institute is dedicated to upholding the highest standards of culinary excellence. Our Certified Master Chefs® test and evaluate foods, beverages, and equipment and award the coveted Master Chefs' Seal of Excellence only to those products that meet our stringent quality standards.
Certified Master Chefs® on our team
Our panel of Certified Master Chefs conducts blind and open testing in professional kitchens and labs under real life conditions, evaluating quality and performance against comparable competitive products. Every product tested receives a comprehensive report detailing all findings and indicating if the product has qualified for the Master Chefs’ Institute Seal of Excellence.
The Master Chefs’ Seal of Excellence
The Master Chefs’ Seal of Excellence is awarded to products that have achieved the Master Chef standard of quality.
The Master Chef Report
Shows exactly how your product measures up on a wide range of testing parameters.
Receive invaluable feedback and recommendations from the world’s culinary experts.
Get advice and assistance based on extensive culinary experience and foodservice expertise.
Receive expert guidance on how to successfully launch product or marketing initiatives internationally.
We are honored to welcome these Certified Master Chefs to the Master Chefs’ Institute.
Certified Master Chef
Executive Chef Director of Food and Beverage, Country Club of Detroit
Certified Master Chef
Executive Chef, Southern Hills Country Club
Certified Master Chef
Executive Chef, Atlanta Athletic Club
Master Chefs' Institute is dedicated to preserving the highest standards of culinary excellence
SEAL OF EXCELLENCE
The Master Chefs’ SeaI of Excellence signifies that your product has achieved the Master Chef standard of quality.
- Your company receives invaluable feedback and recommendations from the world’s culinary experts.
- The Seal tells chefs and consumers that credible, independent experts have evaluated and certified your product.
- Your product stands out in a competitive marketplace as superior in quality to the competition.
- The Seal can be used in your marketing efforts.
We have proudly displayed the Master Chefs Seal of Excellence for over 12 years and the seal supported our image as the foremost provider of premium natural beef in America. The Master Chefs’ Institute tested our beef against three competitive brands and found the entire line of Brandt Beef to be superior in taste, texture and tenderness. Just recently we started operations in our new processing facility, which will enable us to continue to serve a larger constituency with the highest quality of Brandt Natural Beef products.”
As a company with a game-changing technological breakthrough, Frylow turned to the Master Chefs’ Institute to independently test and certify our claims. The Master Chefs performed over 250 test points and confirmed the Frylow photo-catalytic devices provided superior performance with all popular friend foods, which enhanced economic and quality aspects of all items tested using the Frylow technology. Furthermore, the Master Chefs’ Institute has been actively supporting our ongoing marketing efforts."